As the chief marketing officer of Sierra Tucson, Lisa Jane Vargas brings over 20 years of experience in the mental and behavioral health field with a passion and dedication to helping individuals and families. During her 14-year tenure at Sierra Tucson, she has been instrumental in transforming and evolving the Sierra Tucson brand through a dedicated investment in brand discovery and brand-equity building activities that include: efforts dedicated to brand consistency and ethical messaging; expanded presence in community relations activities and industry events; focused national and industry press outreach; and a concerted expansion of alumni relations efforts. Vargas’ passion for recovery is personal and her approach unique. As a result, under her leadership, Sierra Tucson is reaching record numbers of individuals seeking treatment with a brand message and treatment experience built on the legacy of the more than 33,000 individuals who have sought help at this iconic facility.