Everyone, it seems, is talking about opioids. Whether it’s about prescription misuse or illicit use; prevention or treatment approaches; public health or law enforcement sectors, this epidemic has myriad dimensions, stakeholders, and audiences. But how do we decide what we’re going to say to those we’re trying to reach? How are we addressing notions of stigma, addiction, access, poly drug use, cultural sensitivity, and evidence-based approaches in our communications? And how do we determine the impact of these efforts on our communities?

Join us for an interactive and dynamic panel discussion featuring leaders from across federal agencies involved in the nation’s opioid response, such as the CDC, DEA, and SAMHSA. Moderated by ICF Senior Vice President, Kris Tremaine, you’ll hear perspectives and ideas for effectively communicating to the public; innovative approaches for programming and evaluation; and guiding principles for ensuring that outreach efforts, whether to individuals, communities, or the nation at-large, don’t have unintended consequences. Bring your questions, we’ll reserve time for Q&A.

UPON COMPLETION OF THIS COURSE, PARTICIPANTS WILL BE ABLE TO:
- Understand the messaging and communications nuances for talking with disparate and diverse populations of all ages about opioids
- Hear and discuss strategies for effectively engaging audiences in programming, communications, and evaluation efforts, including vulnerable populations, youth, and those in high intensity drug trafficking areas
- Discuss novel approaches that reflect culturally and linguistically appropriate must-haves for reaching those most in need