The healthcare industry is not immune to consumerism.  Consumers today expect sophisticated service, more convenient access, personalized attention and transparency.  Healthcare systems are struggling to keep up with consumer expectations set by other industries.  Paying for healthcare service is both more complex and often more costly than other purchases.  Meanwhile, healthcare organizations have to keep up with fragmented data, regulatory constraints, and a complex technology landscape.  This creates a unique challenge to engage patients on their journey to find, choose, cover, and benefit from care. Join us to see how new digital channels, AI, and other advances are coming together to re-imagine the patient experience.