Full Name
Paula Cobb
Job Title
Head of Strategic Marketing, Healthcare Informatics
Company
Philips Healthcare
Speaker Bio
Ms. Cobb is the Head of Global Strategic Marketing for the Connected Care business within Philips.
Paula is a proven executive with over 25 years of strategic development and marketing of technology solutions for large global enterprise companies and healthcare systems.
In her role with Philips she has been responsible for healthcare informatics solutions for radiology, cardiology, oncology as well as platform solutions such as health digital platform, AI, interoperability, data management, performance and analytics. She has extensive experience with EMR software and services.
Paula is recognized as a change leader for organizations that want to transform their internal communications and accelerate their external marketing and customer engagement activities. She is a catalyst for elevating the strategic value of marketing through value based messaging, positive sales engagement and leadership alignment that achieves financial growth objectives, improved employee engagement and world-class customer satisfaction results.
Paula joined Philips in 2016. Prior to that she worked for McKesson, Computer Sciences Corporation, TM Floyd & Company and Godsey & Gibb Investment Management Firm.
Recent Solution introductions include: Intellispace Enterprise Edition (end to end healthcare informatics as a managed services), Oncology Informatics, Philips adaptive Intelligence capabilities, disaster recovery as a service, physician adoption services, and data center as a service.
Paula recently spoke at Healthcare Executive Forum, The Elizabeth Dole Foundation Caregivers Conference, and HIMSS global conference
Paula has two children London and Maddux and resides in Columbia, South Carolina. An avid sports fan and fireworks enthusiast, Paula enjoys traveling, being anywhere near water and bringing friends and family together when she is home.
“Great marketers are like directors in entertainment - never seen or heard, but their voice is projected through every interaction our employees have with customers. We set the stage, rehearse, watch the performance, smile and know – we can do this even better – because anything is possible.”
Paula is a graduate of the University of South Carolina, Southern Wesleyan University, Insurance Institute of America and the Leadership Program at Wharton Institute in Pennsylvania.
She served as National Director of Diversity Communications for PAVE organization. Member of the Marketing Leadership Council for Philips, McKesson and CSC. Director of Communications for Spring Valley Education Foundation. Paula is graduate of the Senior Women in Leadership program at Philips.
Paula is married to Dennis Brantley has five children London, Maddux, Degen, Gordon and Hardin and resides in Chapin, South Carolina. An avid sports fan and fireworks enthusiast, Paula enjoys traveling, being anywhere near water and bringing friends and family together when she is home.
Paula is a proven executive with over 25 years of strategic development and marketing of technology solutions for large global enterprise companies and healthcare systems.
In her role with Philips she has been responsible for healthcare informatics solutions for radiology, cardiology, oncology as well as platform solutions such as health digital platform, AI, interoperability, data management, performance and analytics. She has extensive experience with EMR software and services.
Paula is recognized as a change leader for organizations that want to transform their internal communications and accelerate their external marketing and customer engagement activities. She is a catalyst for elevating the strategic value of marketing through value based messaging, positive sales engagement and leadership alignment that achieves financial growth objectives, improved employee engagement and world-class customer satisfaction results.
Paula joined Philips in 2016. Prior to that she worked for McKesson, Computer Sciences Corporation, TM Floyd & Company and Godsey & Gibb Investment Management Firm.
Recent Solution introductions include: Intellispace Enterprise Edition (end to end healthcare informatics as a managed services), Oncology Informatics, Philips adaptive Intelligence capabilities, disaster recovery as a service, physician adoption services, and data center as a service.
Paula recently spoke at Healthcare Executive Forum, The Elizabeth Dole Foundation Caregivers Conference, and HIMSS global conference
Paula has two children London and Maddux and resides in Columbia, South Carolina. An avid sports fan and fireworks enthusiast, Paula enjoys traveling, being anywhere near water and bringing friends and family together when she is home.
“Great marketers are like directors in entertainment - never seen or heard, but their voice is projected through every interaction our employees have with customers. We set the stage, rehearse, watch the performance, smile and know – we can do this even better – because anything is possible.”
Paula is a graduate of the University of South Carolina, Southern Wesleyan University, Insurance Institute of America and the Leadership Program at Wharton Institute in Pennsylvania.
She served as National Director of Diversity Communications for PAVE organization. Member of the Marketing Leadership Council for Philips, McKesson and CSC. Director of Communications for Spring Valley Education Foundation. Paula is graduate of the Senior Women in Leadership program at Philips.
Paula is married to Dennis Brantley has five children London, Maddux, Degen, Gordon and Hardin and resides in Chapin, South Carolina. An avid sports fan and fireworks enthusiast, Paula enjoys traveling, being anywhere near water and bringing friends and family together when she is home.
