George Florentine is an executive, technologist, and cyclist. He has spent his career designing and deploying content and data management solutions for some of the most recognizable brands in the U.S. and abroad within healthcare, financial services, and other highly regulated industries. As vice president of technology for Flatirons Digital Innovations, George is leading the development of a new generation of tools to help healthcare customers not just protect data but add value to it to improve the way organizations provide care and influence positive outcomes.