Eric Goplerud, PhD, Vice President and Senior Fellow at NORC at the University of Chicago, has more than 25 years in senior federal and non-governmental leadership directing numerous studies and task forces on behavioral health. At the Substance Abuse and Mental Health Services Administration (SAMHSA), he led the agency’s policy and planning office, directed the agency’s managed care, quality and finance office, and served as first director of SAMHSA’s science to service program to speed transmission of evidence-based practices into everyday clinical practice. In the 15 years since leaving federal service, he has directed major government and foundation-supported programs to integrate behavioral health into acute and primary care settings, including hospitals, Federally Qualified Health Centers, and workplace programs. Goplerud led the successful effort to secure new substance use screening and brief intervention CPT codes from AMA and new SBI HCPCS II codes from Centers for Medicare and Medicaid Services, and was instrumental in getting Medicare to cover primary care SA screening and brief intervention as a preventive service.