Dr. Jeffrey Bratberg is well acquainted with the challenges community pharmacists and pharmacies face regarding opioid dispensing, safety, overdose and addiction. In 2012, Bratberg, along with a University of Rhode Island student pharmacist, co-developed an overdose education and naloxone training program for pharmacists in the first-in-nation statewide Collaborative Pharmacy Practice Agreement for naloxone. He is an unpaid consultant for prescribetoprevent.org, a website devoted to opioid overdose education and naloxone training, which hosts an online continuing professional education program that has trained over 10,000 pharmacists nationwide. In 2015, he was selected to serve as a member of the Rhode Island Governor’s Overdose Prevention and Intervention Task Force. He is a consultant or co-investigator on federal grants from the National Institute on Drug Abuse, Centers for Disease Control and Prevention, and Agency for Healthcare Research and Quality. Bratberg is the 2016 NASPA National Cardinal Health Generation Rx Award winner. The Generation Rx Champions Award honors a pharmacist who has demonstrated outstanding commitment to raising awareness of the dangers of Rx drug misuse among the general public, as well as the pharmacy community. Finally, Bratberg is the guest editor of the first ever special issue on Opioid Safety and Naloxone of the Journal of the American Pharmacists Association (Mar/April 2017).