Dan Hicks is Manager of Prevention Services for Ventura County Behavioral Health Department. A graduate of Princeton University, Hicks has been an alcohol and drug policy advocate more than 20 years, working closely with city and county governments, public safety agencies and retail establishments. He has facilitated policy discussions of among elected officials, police officers, parents groups and regional media; led policy change efforts to address underage and binge drinking and youth marijuana abuse; and has advanced Rx drug and heroin prevention strategies in cooperation with schools and law enforcement to achieve common goals. Physician outreach and education, direct mail and e-marketing, and paid media placement have all been employed to destigmatize overdose response and facilitate local action. Since October 2014, Hicks has co-led Ventura County’s Overdose Prevention and Rescue Project, reaching thousands of county residents with potentially life-saving information. The project places a heavy focus on quality data collection and analysis in order to target precious prevention resources. Today, fatal and nonfatal overdose data are combined with other community indicators to systematically expand and target overdose prevention efforts for this community of 850,000 residents.