Nicholas Haddad is a seasoned Sales Director in the IT and Electronics sector, specializing in data center cooling infrastructure for more than a decade. Currently leading sales at Motivair by Schneider Electric since June 2022, Nicholas has been instrumental in driving the company's growth and market penetration in Buffalo, New York. Before joining Motivair, he served as the Eastern Sales Manager for OptiCool Technologies in Rochester, New York, where he played a key role in expanding the company’s client base and enhancing product offerings through strategic partnerships and innovative sales strategies.

Nicholas’s approach combines a deep understanding of technical product specifications with a keen insight into customer needs, ensuring that clients receive solutions that are not just cutting-edge but also tailor-made for their unique challenges. His dedication to maintaining a pulse on technology trends and leveraging these insights to benefit clients has set him apart in the industry.