HPN Specifications Site

File Building
Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

Additional Charges:
Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

Materials Submission
Email PDF, or request FTP access: traffic@endeavorb2b.com

Mechanical Preparation
Final trim: 7.75” w x 10.75” h.

300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
Use CMYK color profile, Web coated SWOP – no RGB.
Use 100% Rich Black. Do not use Registration Black.
Embed fonts in the final PDF file.
Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable if they fall outside the trim area. Remove color bars and registration marks.

Reskin

Ad Specs:
- 1658x1058 and a companion transparent 728x90.
  A GIF is okay for the 728x90 as long as the file size is less than 200k.
- 300x100 image for Mobile.
Our mast header will cover about 100 pixels at the top of the background image.
Allow for a 290 pixel buffer at the bottom
Our website content on middle panel is about 1,300 pixels wide.
The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 728x90
We recommend not placing any important text on the background image – that should be an extension of your brand.
Important text should be reserved for the companion 728x90 transparent image in the center.
Click-Thru URL

Video Billboard

Image Requirements
970x250 - place messaging on the right half of the
image in the Safe Area
Accepted Formats
JPG, GIF, PNG + Linking URL
Click and impressions trackers are accepted with images
No 3rd party tags or HTML
Max File Size: 250K
Video Specs
Aspect Ratio: 16:9 (4:3 not supported)
Dimension: 1280x720 Max, Min size: 640×360
Accepted Formats MP4, Youtube, VAST Tags
Video Duration
15 - 30 seconds in length is optimal, 30 Seconds Max
Max File Size: 3.5MB

Native Ad

Thumbnail Image 1280x720 (16:9 ratio) JPG, GIF, PNG
Please note: Your image will be scaled similar but must be produced at 1280x720 to work correctly within our website framework. For this reason, large amounts of data or very fine detail do not work well in these placements.
Headline 75 Characters including spaces (overage may cut off)
Content Summary 250 Characters including spaces (overage may cut off) URL
Single click-through URL (click trackers accepted)
No 3rd party tags or HTML

Ad Submission Requirements

Ads with light color backgrounds must have a border to hold elements together.
Images saved at 72 dpi
Formats accepted: jpg, png, gif, animated gif,
URL for linking purpose
SSL/https compliant
HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
or
(2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)
Max file size for GIF is 150KB
5 frames maximum
Animation length – 30 seconds or shorter.

3rd Party Tag Information

Advertisers providing 3rd party implementation tags for their ad placements are required to provide EBM weekly reporting from their tracking for comparison/evaluation by EBM. This allows us to make sure our performance indicators match what you are seeing on your end, and to troubleshoot issues proactively.

Not all placements allow 3rd party tracking tags. Please check the specs for your specific placement type.

HPN DAILY UPDATE:

eNewsletter Text Ad/Sponsored Content

Image: 300 (w) x 250 (h) px JPG or PNG - 50K Max
70 character (including spaces) max headline
350 character (including spaces) max copy
- One Paragraph
- No bullet points
- No custom forma ng (bold, italics, color)
- No hyperlinked text
One Click through URL

eNewsletter Leaderboard Ad

728x90 px image - 50K Max file size, JPEG or PNG
URL for linking purpose

eNewsletter Rectangle Ad

300x250 px image - 50K Max file size, JPEG or PNG
URL for linking purpose

eBlast Material Needs:

An HTML version
A subject line
A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment

eBlast Material Needs for Lead Nurturing:

An HTML version
A subject line
Criteria of your Lead Nurturing (second mailing going to those who OPENED or those who DID NOT OPEN the first mailing?
A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment eblast

Creation Best Practices:

Only text, JPG and GIF images are allowed.
Flash, Rich Media, Image Maps and Javascript are not available in e-mail products.
Subject line must be included and should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.
The subject line should also be no more than 12 words or 150 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.
Links to PDF, Word Documents or other non-traditional "web page" links within an e-mail MUST be clearly identified.
There MUST be a call to action above the first 400 pixels (height) of the e-mail.
A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
All email HTML must be table-based layouts; using CSS only to control typography and color.
There is a 600 pixels maximum width and up to 100K maximum file size (includes all images and html files).
Full (absolute) image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).
Clients should provide detailed linking instructions

Tips for email:

EXECUTIVE BRIEF CREATION WITH LEADS

Our Knowledge Solutions Team will develop an Executive Brief on a sponsor-defined topic that will be based on up to four interviews with a mix of client internal and external subject matter experts confirmed by the HPN Editorial and Programming team.

Sponsor receives

Work with dedicated account manager throughout the duration of the executive brief. Executive Brief will entail interviews with your SME as well as outside industry experts to create the brief and be approx. 6-8 pages in length
HPN editorial team to write 1 page synopsis/abstract of final executive brief for inclusion in HPN magazine
"About the sponsor” company description and logo included in final executive brief paper
HPN will promote your content asset including your article description, logo, and link to your gated asset
Full-contact lead report
Unlimited royalty-free license of the final asset

SPECIAL FOCUS: FEATURE SPONSORSHIP

Exclusive sponsorship of an upcoming HPN article published in print and online and promoted by email.

Sponsor receives

Sole sponsorship of a key feature article of your choice scheduled for an upcoming issue
Logo on each spread of the article in print and digital edition
"About the sponsor” company description and logo on a dedicated HPN email introducing the article to our entire audience
Promoted at HPNonline.com and in our newsletter
Wallpaper ad surrounding the full article on a dedicated article web page for 90 days
970x90 300x600 and 300x250 ads on a dedicated article web page containing the full article for 90 days
Full engagement report

CONTENT SYNDICATION: ARTICLE SPONSORSHIP

Showcase your content with a sponsored program online and in print. Your content blends seamlessly with our monthly coverage.

Sponsor receives

Provide your approved one-page print article, logo and the following ad sizes:
- Leaderboard: Specs
- Medium Rectangle: Specs
HPN will promote your content asset via dedicated email blasts, newsletter listings and social media
Article in print reaching our 34,000 subscribers
Dedicated, gated HPN web page containing the full article for 90 days
Full engagement report

WHITEPAPER CREATION WITH LEADS

Take position as a dedicated problem-solver for the healthcare industry while receiving qualified leads from our audience.

Sponsor receives

A dedicated HPN editor will write a vendor-neutral 4-to-6-page whitepaper with approximately 2500 words
Collaboration on the project's goals, topic, timeline, and up to 3 sponsor-provided SMEs for our editor to interview
Sponsor branded throughout the paper and on the dedicated, gated landing page for lead capture
HPN will promote your content asset via dedicated email blasts, newsletter listings and social media
Sponsor to receive full contact details from leads
Unlimited royalty-free license of the final asset

CONTENT SYNDICATION:
WHITEPAPER PROMOTION WITH LEADS

Syndicate (asset promotion) your best content with this promotional program that exclusively features your content with a distraction-free, custom-built landing page for increased conversions.

Sponsor receives

HPN will host your whitepaper PDF in our online library and promote it for 3 months
HPN will promote your content asset via dedicated email blasts, newsletter listings and social media
Gated option for lead generation

DIGITAL eBOOK WITH LEADS

Collection of four articles on one topic, two provided by you and two from the HPN content library.

If you do not have articles, two will be selected from our content library.

Sponsor receives

Logo on each page of the eBook
Your two full-page ads within the eBook
HPN builds the cover and table of contents
Asset is hosted online with a dedicated gated registration page for 90 days
Your logo and “About the sponsor” on gated registration page on the HPN website
Marketing online and in our newsletter to push lead registration
Report with full-contact quality leads
Unlimited royalty-free license of the final asset

Extend your reach and stay in front of your most valuable prospects with audience-based targeting
Allows customers to leverage our niche B2B audience based on our 1st party data and targeted website visitors.

USEFUL FOR:
•   Spending your ad budget targeting people you want to reach on the sites they actually visit
•   Increasing the number of times a prospect sees your ads to increase brand awareness
•   Shortening the amount of time it takes for prospects to build enough trust to make a buying decision
•   Running digital ads when on-site inventory is sold out

TURNKEY WEBINAR PROGRAM WITH LEADS

Don't have content or speakers? Don’t worry, our team will create content around a hot topic of your choice, recruit expert speakers and execute the webinar while positioning your brand as the expert.

Sponsor Receives

A dedicated manager works with the HPN editor to facilitate PowerPoint slides, the final script, marketing invites to our audience, rehearsals, execution of the live event, and lead reporting
Post event asset hosting by HPN, with a gated, dedicated web page and promotional ads encouraging lead generation
Leads with full contact information on registrants

CUSTOM SPONSORED WEBINAR WITH LEAD

Already have content or speakers? A sponsored webinar is ideal for those vendors that want to deliver their own message and capture leads from our targeted, qualified audience.

Sponsor Receives

A dedicated manager works with the HPN editor to facilitate PowerPoint slides, the final script, marketing invites to our audience, rehearsals, execution of the live event, and lead reporting
Post event asset hosting by HPN, with a gated, dedicated web page and promotional ads encouraging lead generation
Leads with full contact information on registrants

Advertising Specs & Guidelines

Print Display Advertising

Cover Tip

Full Page

Web Display/Rich Media Advertising

Billboard

Medium Rectangle

Half Page

Welcome Mat

Reskin

In-Banner Video

Video Billboard

Expandable Leaderboard (Push-Down)

Expandable Rectangle

Expandable Half-Page

Native Ad

eNewsletter Advertising

HPN DAILY UPDATE:

eNewsletter Text Ad/Sponsored Content

eNewsletter Leaderboard Ad

eNewsletter Rectangle Ad

Third Party Custom Email Blasts

Content Sponsorship

Whitepapers & eBooks

Audience Extension

Tactics

Select from:

Webinars