MLO Specifications Site

File Building
Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

Additional Charges:
Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

Materials Submission
Email PDF, or request FTP access: traffic@endeavorb2b.com

Mechanical Preparation
Final trim: 7.75” w x 10.75” h.

300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
Use CMYK color profile, Web coated SWOP – no RGB.
Use 100% Rich Black. Do not use Registration Black.
Embed fonts in the final PDF file.
Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable if they fall outside the trim area. Remove color bars and registration marks.

Reskin

Ad Specs:
- 1658x1058 and a companion transparent 728x90.
  A GIF is okay for the 728x90 as long as the file size is less than 200k.
- 300x100 image for Mobile.
Our mast header will cover about 100 pixels at the top of the background image.
Allow for a 290 pixel buffer at the bottom
Our website content on middle panel is about 1,300 pixels wide.
The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 728x90
We recommend not placing any important text on the background image – that should be an extension of your brand.
Important text should be reserved for the companion 728x90 transparent image in the center.
Click-Thru URL

Video Billboard

Image Requirements
970x250 - place messaging on the right half of the
image in the Safe Area
Accepted Formats
JPG, GIF, PNG + Linking URL
Click and impressions trackers are accepted with images
No 3rd party tags or HTML
Max File Size: 250K
Video Specs
Aspect Ratio: 16:9 (4:3 not supported)
Dimension: 1280x720 Max, Min size: 640×360
Accepted Formats MP4, Youtube, VAST Tags
Video Duration
15 - 30 seconds in length is optimal, 30 Seconds Max
Max File Size: 3.5MB

Native Ad

Thumbnail Image 1280x720 (16:9 ratio) JPG, GIF, PNG
Please note: Your image will be scaled similar but must be produced at 1280x720 to work correctly within our website framework. For this reason, large amounts of data or very fine detail do not work well in these placements.
Headline 75 Characters including spaces (overage may cut off)
Content Summary 250 Characters including spaces (overage may cut off) URL
Single click-through URL (click trackers accepted)
No 3rd party tags or HTML

Ad Submission Requirements

Ads with light color backgrounds must have a border to hold elements together.
Images saved at 72 dpi
Formats accepted: jpg, png, gif, animated gif,
URL for linking purpose
SSL/https compliant
HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
or
(2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)
Max file size for GIF is 150KB
5 frames maximum
Animation length – 30 seconds or shorter.

3rd Party Tag Information

Advertisers providing 3rd party implementation tags for their ad placements are required to provide EBM weekly reporting from their tracking for comparison/evaluation by EBM. This allows us to make sure our performance indicators match what you are seeing on your end, and to troubleshoot issues proactively.

Not all placements allow 3rd party tracking tags. Please check the specs for your specific placement type.

LABline eNewsletter Text Ad/Sponsored Content

Image: 300 (w) x 250 (h) px JPG or PNG - 50K Max
70 character (including spaces) max headline
350 character (including spaces) max copy
- One Paragraph
- No bullet points
- No custom formatting (bold, italics, color)
- No hyperlinked text
One Click through URL

LABline eNewsletter Leaderboard Ad

600x100 px image - 50K Max file size, JPEG or PNG
URL for linking purpose

LABline eNewsletter Rectangle Ad

300x250 px image - 50K Max file size, JPEG or PNG
URL for linking purpose

eBlast Material Needs:

An HTML version
A subject line
A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment

eBlast Material Needs for Lead Nurturing:

An HTML version
A subject line
Criteria of your Lead Nurturing (second mailing going to those who OPENED or those who DID NOT OPEN the first mailing?
A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment eblast

Creation Best Practices:

Only text, JPG and GIF images are allowed.
Flash, Rich Media, Image Maps and Javascript are not available in e-mail products.
Subject line must be included and should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.
The subject line should also be no more than 12 words or 150 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.
Links to PDF, Word Documents or other non-traditional "web page" links within an e-mail MUST be clearly identified.
There MUST be a call to action above the first 400 pixels (height) of the e-mail.
A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
All email HTML must be table-based layouts; using CSS only to control typography and color.
There is a 600 pixels maximum width and up to 100K maximum file size (includes all images and html files).
Full (absolute) image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).
Clients should provide detailed linking instructions

Tips for email:

EXECUTIVE BRIEF WITH LEADS

Exclusive sponsorship of a custom staff-written Q&A article with up to three industry leaders on the topic of your choice, published in print and online, with leads.

Sponsor receives

Involvement in project goals, timeline, selection of questions, and editing of an article with up to 2,500 words by a dedicated MLO editor
Logo on each spread of the article in both print and the digital edition
"About the sponsor” company description and logo on a dedicated MLO email introducing the article to selected 10,000 names
Gated access on our website and promotional ads
designed by MLO for our website and eNewsletter
Reskin ad surrounding the full article on a dedicated web page for 90 days
970x90 and 300x250 ads, and an ”About the sponsor” company description with logo on a dedicated MLO web page containing the article for 90 days
Full-contact lead report
Unlimited royalty-free license of the final asset

INDUSTRY INSIGHT WITH LEADS

Exclusive sponsorship of an upcoming MLO article published in print and online and promoted by email, with leads.

Sponsor receives

Sole sponsorship of a key feature article of your choice scheduled for an upcoming issue
Logo on each spread of the article in print and digital edition
"About the sponsor” company description and logo on a dedicated MLO email introducing the article to selected 10,000 names
Gated access on our website and promotional ads designed by MLO for our website and eNewsletter
Reskin ad surrounding the full article on a dedicated web page for 90 days
970x90 and 300x250 ads, and an ”About the sponsor” company description with logo on a dedicated MLO web page containing the article for 90 days
Full-contact lead report

CONTENT SYNDICATION:
ARTICLE SPONSORSHIP WITH LEADS

Exclusive sponsorship of a current or past MLO article selected by you, promoted online, with leads. Or promote and provide your own content.

Sponsor receives

Gated access on our website, with logo and article description, for 90 days, then remains posted afterwards
Email to 10,000 targeted subscribers with article description, your logo, and link to your gated asset
3 months of web ads
- Leaderboard: Specs
- Medium Rectangle: Specs
3 months of eNewsletter promotions
Full-contact lead report

CUSTOMIZED WHITEPAPER CREATION WITH LEADS

Take position as a dedicated problem-solver for the healthcare industry while receiving qualified leads from our audience.

Sponsor receives

A dedicated MLO editor for a vendor-neutral 6 to 7 page asset with approximately 2,500 words
Collaboration on the project’s goals, topic, timeline, and up to 3 industry experts for our editor to interview
Your logo included on each final page
Asset is hosted online with a dedicated gated registration page for 90 days
Your logo and “About the sponsor” on gated registration page on the MLO website
Registration invites sent to MLO audience of selected 5,000 names
Marketing online and in eNewsletter to push lead registration
Report with full-contact quality leads
Unlimited royalty-free license of the final asset

DIGITAL eBOOK WITH LEADS

A collection of four articles on one topic, two custom written by our editors and two from you.

If you do not have articles, two will be selected from our content library.

Sponsor receives

Logo on each page of the eBook
Your two full-page ads within the eBook
Asset is hosted online with a dedicated gated registration page for 90 days
Your logo and “About the sponsor” on gated registration page on the MLO website
Registration invites sent to MLO audience of selected 5,000 names
Marketing online and in eNewsletter to push lead registration
Report with full-contact quality leads
Unlimited royalty-free license of the final asset

Extend your reach and stay in front of your most valuable prospects with audience-based targeting
Allows customers to leverage our niche B2B audience based on our 1st party data and targeted website visitors.

USEFUL FOR:
•   Spending your ad budget targeting people you want to reach on the sites they actually visit
•   Increasing the number of times a prospect sees your ads to increase brand awareness
•   Shortening the amount of time it takes for prospects to build enough trust to make a buying decision
•   Running digital ads when on-site inventory is sold out

CUSTOMIZED WEBINAR CREATION

Already have the content and speakers but need production, execution, and leads?

Sponsor Receives

Sponsor provides us with the script, speakers, and PowerPoint slides. We provide an MLO editor to moderate the event
A dedicated manager works with the MLO editor to facilitate PowerPoint slides, the final script, optional poll
Registration invites sent to MLO audience, linked to a gated registration page
Rehearsals, execution of the live event, and on demand production
Post event, the asset is hosted by MLO with promotional ads encouraging continuing engagement from registrants for 30 days
Quality leads report
Unlimited royalty-free license of the final asset

Lead time: 1-2 months

Optional upgrade:

A dedicated MLO editor helps you select the topic, timeline, targeted audience, and recruitment of key opinions speakers.

Advertising Specs & Guidelines

Print Display Advertising

Cover Tip

Full Page

Web Display/Rich Media Advertising

Billboard

Medium Rectangle

Half Page

Welcome Mat

Reskin

In-Banner Video

Video Billboard

Expandable Leaderboard (Push-Down)

Expandable Rectangle

Expandable Half-Page

Native Ad

eNewsletter Advertising

LABline eNewsletter Text Ad/Sponsored Content

LABline eNewsletter Leaderboard Ad

LABline eNewsletter Rectangle Ad

Third Party Custom Email Blasts

Content Sponsorship

Whitepapers & eBooks

Audience Extension

Tactics

Select from:

Webinars