Ritesh Gupta is director, application engineering in machine vision R&D, at Zebra Technologies, focused on business development, partner adoption, and return on investment (ROI) for new customer implementations. Ritesh is an avid technology enthusiast with 25+ years of experience in the Enterprise industry. His product management, engineering, IT, channel, and sales background enables a unique, holistic view of customer challenges and solutions that solve tough challenges. Ritesh acts as a diplomat between sales and engineering, driving strategic collaboration that drives innovation and market differentiation.