Kelly Farrell started designRoom Creative (dRC) in the early 1990s. Since then, she has grown dRC into a nationally known, award-winning branding and design firm. With a process that works, dRC now specializes in helping organizations build and market healthy brands. Farrell’s vision for helping organizations that help people includes involvement with community and professional organizations, like the Entrepreneurs’ Organization, where she currently serves as President for the Cleveland chapter, and the Women's President Organization. Additionally, she serves on the Signature Health Medical Board. She is also a member of Advertising Association Federation and The American Institute of Graphic Arts, and is certified by The Women’s Business Enterprise National Council.