Katie Baca-Motes
Sr. Director, Strategic Initiatives
Scripps Research
Katie Baca-Motes leads strategic initiatives for Scripps Research Translational Institute (SRTI), and is co-founder of SRTI’s new Digital Trials Center, focusing on expanding SRTI’s portfolio of decentralized clinical trial initiatives including DETECT, a COVID-19 research initiative, PowerMom, a maternal health research program and PROGRESS, an upcoming T2 Diabetes/Precision Nutrition program. She also serves as Co-Investigator of The Participant Center for the All of Us Research Program.
She has over 12 years of experience managing research projects with SRTI, Walt Disney Company, Aetna, Janssen, and others. The research projects have leveraged insights from behavioral economics and other social sciences to improve clinical trial enrollment, increase the return on incentive schemes, understand the psychology behind consumer decisions, identify effective donor communication, increase the effectiveness of corporate wellness programs and improve patient outcomes. Katie has an MBA from The Rady School of Management, UCSD and serves on the Alumni Board.
She has over 12 years of experience managing research projects with SRTI, Walt Disney Company, Aetna, Janssen, and others. The research projects have leveraged insights from behavioral economics and other social sciences to improve clinical trial enrollment, increase the return on incentive schemes, understand the psychology behind consumer decisions, identify effective donor communication, increase the effectiveness of corporate wellness programs and improve patient outcomes. Katie has an MBA from The Rady School of Management, UCSD and serves on the Alumni Board.
