In April 2018, LegitScript announced a partnership with Google that would change the landscape of online advertising for addiction treatment providers: LegitScript drug and alcohol addiction treatment certification would be required for addiction treatment providers to advertise on Google. At the root of this effort was a desire to curtail online advertising opportunities for predatory and opportunistic addiction treatment providers that have been cashing in on patients’ recovery efforts and insurance billing opportunities. The certification program officially launched in July 2018, and soon after was adopted by Facebook as a requirement for advertising on that platform as well.

In this session, Caitlin Clark, LegitScript’s assistant director of operations for certification, will describe the standards behind LegitScript’s certification program and explain how these standards help to ensure facilities are operating in compliance. Participants will learn about the application process and get examples of how LegitScript’s expert analysts carefully vet those seeking certification. They will also hear about the latest updates to this new program and learn why it is important to get certified. Caitlin will explain how LegitScript addiction treatment certification has the potential to help shape the addition treatment industry for the better for years to come.