Michelle Blackmer is Vice President of Marketing at Verato. Michelle is responsible for defining the go to market strategy and leading the marketing team. Her passion for empowering health innovators with complete connected data shapes the go to market messaging and helps grow mindshare. With 25 years of healthcare data management experience, Michelle thrives at the intersection of marketing, sales, product, and customers. Her curiosity and collaborative approach make Michelle a natural convener and trust builder—ensuring the voice of customer is heard. Prior to Verato, Michelle lead healthcare marketing at Initiate Systems/IBM, Informatica, and CareEvolution. Michelle lives in the great pacific northwest.