2019 Conference Schedule
LEARN FROM THE BEST SPEAKERS
DE's Principles of Practice Management Conference focuses on bringing realistic business solutions to everyday issues that confront dentists, practice owners, and dental administrators.
Attendees can talk with leading dental industry professionals to gain new ideas, identify business resources, and obtain innovative advice. The overarching goal is to help attendees improve their business strategies and encourage growth in their practices.
|Thursday, July 18, 2019|
|7:00 AM - 8:00 AM|
Hot Welcome Breakfast | Registration Open/Check-In
|8:00 AM - 9:00 AM|
Keynote/Welcome Session | New Challenges in Dentistry and 8 Ways to Overcome Them
Roger P. Levin, DDS
In this insightful presentation, Dr. Roger P Levin will review the major transformations that are reshaping dentistry and how they will impact today’s practices. Using data from the Levin Group Data Center and the Dental Economics/Levin Group Annual Practice Survey, Dr. Levin will also highlight key scenarios and opportunities for dental practices to remain highly successful.
In the second part of his presentation, he will reveal the 8 most important actions that every dental practice should immediately implement in order to maintain long-term success and higher production.
|9:30 AM - 11:00 AM|
The Consummate Dental Department Model of Productivity and Efficiency
Dianne Watterson, MBA, RDH
It is estimated about 75% of restorative needs are identified through hygiene visits, so keeping the hygiene department productive and efficient should be a priority in the general practice. In this course, we will examine productivity models comparing solo hygiene vs. assisted hygiene. We will also look at strategies aimed at keeping a full schedule and reducing disappointments.
|11:30 AM - 1:00 PM|
The DSO Opportunity: What Will Your Future Be?
Vin Cardillo, MBA
Today, close to 20% of the dental industry is operated by DSOs and it’s expanding rapidly: DSOs grow at an annualized growth rate of 13% while single offices are shrinking 7% each year. Single office owners are feeling the pressure on their market share -- but also seeing the opportunity. They don’t want to be a part of corporate dentistry and are hungry to grow on their own. The problem is, many launch into growth and then quickly tumble back down. They don’t know what to expect when they buy or build that second, third, fourth office. Who to hire? How to hold them accountable? What business model - partner/no partners, branded/non-branded, acquisitions/denovos? If you think you’re ready to grow, come learn what you’ll need to know before you embark on the DSO journey. What are the most common pitfalls and how do you avoid them? What tools will you need to develop and thrive? Learn the answers from an industry veteran who has grown, led and sold multiple group practices over a 20 year career.
|1:00 PM - 3:00 PM|
Lunch and Learn | Marketing Roundtable Panel Discussion
Moderated by: Chris Salierno, DDS
Panelists: Josh Austin, DDS, MAGD; and Graig Presti, MBA
The complex world of marketing will be made simpler after a candid live conversation with our panelists. We'll exchange innovative ways to brand and broadcast your practice to your community. You'll also learn how to avoid common and expensive marketing mistakes.
|3:00 PM - 4:30 PM|
Ethics and Malpractice: Will the Expert Witness Please Take the Stand?
Ian Shuman, DDS, AFAAID, MAGD; and Jim Kouzoukian, DDS
As health care professionals, it is not a matter of if, but when: many of us will be sued at least once in our careers. If the proper standard of care was not met, or if a patient felt that the care that they received from a dentist is incorrect or substandard, a professional liability case is considered. These may be initiated as a lawsuit, arbitration or peer review proceeding. This seminar seeks to educate the dental professional to appreciate the importance of the standard of care as it relates to treatment, patient expectations, legal considerations, and current technology in order to avoid the difficulties that accompany a lawsuit or peer review case. Learn how to stay out of trouble and what you can do should trouble come knocking on your door.
|5:00 PM - 6:00 PM|
Meet and Greet Happy Hour
Join us from 5:00-6:00 p.m. for a chance to mingle with both the speakers and sponsors at the Meet and Greet Happy Hour. Wine, beer, and hors d'oeuvres will be served.
|6:30 PM - 9:30 PM|
Networking Reception: A Night at Sea
Rest up for the party of the year with Principles of Practice Management! Come aboard for the most breathtaking skyline views, delicious food, drinks, networking with colleagues, and interactive entertainment all while cruising along the Elizabeth River. The cruise is just a short walk from the conference hotel, located in the Waterside District.
|Friday, July 19, 2019|
|7:00 AM - 8:00 AM|
|8:00 AM - 9:30 AM|
Mastering Dental-Medical Necessity Increases Profitability
Patti DiGangi, RDH
Significant changes to the way dentistry is practiced have been set in motion by two influential factors — science and evidence-based decision-making. Accurate evidence-based diagnosis is the best method to determine appropriate treatment. The question often asked is if dental or medical insurance will cover important care. Determining and documenting dental-medical necessity is the basis for all successful dental and medical coding. During this 90-minute session participants will learn the steps of determining dental-medical necessity to optimize dental benefits and medical-dental cross-coding.
|10:00 AM - 11:30 AM|
The Rules of Engagement for Social Media and Online Marketing
Lou Shuman DMD, CAGS
The greatest impact to the dental practice recently has not been a new dental procedure, nor a new product, but the impact the internet is having on dentistry. In dentistry alone hundreds of millions of consumers search each year for dental knowledge and dental practice selections. In this course, Dr. Shuman will lend education and guidance in utilizing the latest tools to improve and increase your online presence.
|11:30 AM - 1:30 PM|
Wrap-up Luncheon | Transitions Roundtable Panel Discussion
Moderated by: Chris Salierno, DDS
Panelists: Allen Schiff, CPA, CFE; Rob Ziliak, CFP; and Chip Fichtner
How should you compensate an associate? How long should a seller stay on after a sale? Bring your burning questions about practice transitions to this highly interactive experience. You'll hear our speakers give specific advice on the financial and legal aspects of buying and selling dental practices.