Learning Objectives:

• Review the current economic landscape of the dental industry 
• Develop a unique business model, including considerations like customer segments and value propositions 
• Understand operational accountability - how to test ideas and get support from your team 

Dental practices have been able to thrive as small, independent businesses. However there are a number of economic factors today that are threatening the way our practices have traditionally operated. With the looming threats of increased competition and decreasing revenue, dentists will benefit from learning how to think like a CEO. In this session we will learn about and use popular management models to re-imagine our businesses.