Objectives: 

• Learn the basics of digital marketing 
• Learn the basics of Google Ads 
• Learn the basics of Facebook Ads 
• What works for websites in 2021 
• Learn about new methods of digital marketing in 2021 

Marketing can be one of the most confusing things a practice can deal with. As technology advances at a rapid pace the complexities of marketing become exponentially more complex. This series will take a pragmatic approach the digital marketing of the practice by helping clinicians to take away actionable insights they can put into practice right away. It is though trial and error that you will be able to find the right combination of tools that will drive patients to your practice. This seminar will help you understand a few of the most important tools you can use in a larger digital strategy helping you to being testing and refining your approach. Whether you are new to digital marketing or have been doing it for years this series will help you optimize your approach and begin using a variety of marketing tools.