Full Name
Ben Tuinei
Speaker Bio
3rd party payor negotiating, more specifically Dental Insurance Fee Negotiations, is still a foreign concept to dentists nationwide, and worldwide. Mr. Tuinei has spent the last 14 years improving and perfecting this relatively new effort in the Dental Business world and will be sharing a few secrets about how to effectively negotiate better fees with dental insurance companies in his lecture “3rd Party Payor Fee Negotiations”.

Mr. Tuinei began his dental career in 2007 while working for a small dental corporation in Phoenix Arizona managing all insurance related functions. He was hired as the Cheif of 3rd Party Payor Operations. During his first few months, he created systems and operating protocols and restructured a 12 person billing department that improved collections from a low 65% to 98%. At the same time, Mr. Tuinei learned how to effectively negotiate with 3rd party payors that gave a boost in annual insurance related revenue of nearly 1 million dollars for a team of only 10 general dentists. Mr. Tuinei’s early experience in negotiating with 3rd party payors caught the attention of other large group practices and hundreds of solo dental practitioners in Arizona, Utah, Nevada, Idaho and Colorado. Consequently, he unintentionally discovered an under-served section of the dental industry: 3rd party payor negotiating (aka insurance fee negotiating). Mr. Tuinei opened Optimum Dental Solutions in September 2009 to serve the needs of dentists who were actively seeking assistance in improving their insurance reimbursements. In 2014 Optimum Dental Solutions was rebranded to Veritas Dental Resources. Veritas stands for truth and is a core value you will not find while dealing with dental insurance directly.

During its first 2 years in operation Optimum Dental Solutions contracted with over 400 dental practices influencing a combined $10 million in additional annual revenue increases by implementing Mr. Tuinei’s proprietary PPO optimization strategies and effective 3rd party payor negotiating. To-date, Mr Tuinei has worked with over 7000 dentists influencing over 3 billion dollars of newly negotiated revenue for his clients. Mr Tuinei currently serves as the President of Veritas Dental Solutions.

Mr. Tuinei is going on his 24nd year as a professional public speaker.
He currently serves as the President of Veritas Dental Resources and sits on the Board of Directors for The Dental Business School, Business Ownership Mentoring of America, The Dental Leadership Academy, and a co-host on The Navigating Dental Insurance Podcast.

Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO fee Negotiating. Please see his most recent article in Aesthetic Dentistry Magazine titled “Play to Win” and his PPO Pandemic Strategy article in Dental Economics.