Ben Greenberg has built digital products for over thirty years, most notably as WebMD’s VP of Product & User Experience through the company’s sale in 2019. He later served as Eric Topol's Chief Product Officer at Scripps Research Translational Institute, where Ben led Product efforts for The Participant Center of NIH’s All of Us Research Program. He is now the Chief Product Officer at Cancer Treatment Centers of America, where he builds software to promote patient experience and support physicians at the point of care.