Brad Booth is a distinguished leader in technology development and standardization. He is a Principal Hardware Engineer in Microsoft’s Azure Hardware and Architecture Group where he focuses on the development of next generation optical connectivity solutions for Microsoft’s Cloud and AI datacenters. Previously, he has held technology strategist and engineering positions at Dell, Intel and Bell-Northern Research. Brad leads the Ethernet Technology Consortium and the Consortium for On-Board Optics, and he was the founder of the Ethernet Alliance. The holder of over 20 patents related to networking technologies, he has also received awards for his contributions to industry consortia and IEEE 802.3 Ethernet standards.