Executive Briefs

By sponsoring a custom Executive Brief program, Healthcare Innovation’s partner can further its position in the market as a thought leader and educate potential customers.

Sponsors are able to choose a topic of interest that best meets their marketing needs and works with Healthcare Innovation to find a mix of internal and external subject matter experts (up to four) to interview for content development. The Brief (up to 3,500 words) will contain fundamental analysis of the topic area, background, recommendations and key trends.

Executive Brief Deliverables:

  • A dedicated project manager will oversee all aspects of the Executive Brief project, and will serve as a single point of contact for the partner
  • The project manager will set up a kick-off meeting to review project goals and establish program timeline
  • The Healthcare Innovation's research team and partner will select 2-4 industry thought leaders who will provide recommendations & analysis for the Executive Brief
  • Healthcare Innovation researchers will complete the Brief as directed and agreed upon by the partner
  • Healthcare Innovation’s partner will receive an unlimited, royalty-free license to distribute the report through its own marketing efforts, including but not limited to sales engagements, promotional programs, and on the partner’s website