Advertising Specs & Guidelines

Web Display/Rich Media Advertising

Download the Digital Advertising Specs Sheet here

Leaderboard

  • 970X90 image (desktop)
  • 728X90 image (tablet)
  • 320X50 image (mobile)
  • Format: JPG, GIF, PNG, HTML5, 3rd party tags
  • Serves in top and footer positions. (Also available separately)
  • Max file size: 100k
  • Click-Thru URL

Billboard

  • 970x250 (desktop) - Top position only
  • 300x100 (mobile)
  • Format: JPG, GIF, PNG, HTML5, 3rd party tags
  • Max file size: 200k desktop / 100k mobile
  • Click-Thru URL

Medium Rectangle

  • 300x250 pixel image at 72 dpi
  • Format: JPG, GIF, PNG, HTML5, 3rd party tags
  • Max file size: 100k
  • Click-Thru URL

Half Page

  • 300x600 pixel image at 72 dpi
  • Format: JPG, GIF, PNG, HTML5, 3rd party tags
  • Max file size: 200k
  • Click-Thru URL

Welcome Mat

  • 640x480 (desktop/tablet)
  • 300x100 (mobile)
  • Format: GIF, JPEG, PNG
  • Max 15 second loop
  • Max file size: 200k
  • Click-Thru URL

Reskin/Wallpaper

  • Ad Specs:
    • 1658x1058 and a companion transparent 728x90.
      A GIF is okay for the 728x90 as long as the file size is less than 200k.
    • 300x100 image for Mobile.
  • Our mast header will cover about 100 pixels at the top of the background image.
  • Allow for a 290 pixel buffer at the bottom
  • Our website content on middle panel is about 1,300 pixels wide.
  • The background image will expand and contract with the screen size – as the screen gets smaller the image contracts toward the upper left hand corner and vice versa as it expands.
  • Remains static as visitor scrolls. ROS. 1658x1058 branding image and companion transparent 728x90
  • We recommend not placing any important text on the background image – that should be an extension of your brand.
  • Important text should be reserved for the companion 728x90 transparent image in the center.
  • Click-Thru URL

Channel Sponsorship

  • Ad Specs: 970x250, 970x90, 728x90, 320x50, 300x250, 300x600
  • Formats: JPG, PNG, GIF
  • Max File Size: 100k/200k

 

In-Banner Video Ad

  • Header Specs
    280x70 JPG, GIF, PNG + Linking URL
    (can submit click/impression tracking URL + Image)
  • Video Specs
    Accepted Formats: 16:9 Ratio - MP4, Youtube, VAST Tags
    • Initial Video Dimensions: 280x158
    • Max Expanded Dimensions: 1280x720
    • Video Length: 15-30 seconds
    • Max File Size: 3.5MB
  • Must include video file as well as Branding/CTA image

 

Video Billboard Ad

  • Image Requirements
    970x250 - place messaging on the right half of the
    image in the Safe Area
  • Accepted Formats
    JPG, GIF, PNG + Linking URL
    Click and impressions trackers are accepted with images
  • No 3rd party tags or HTML
    Max File Size: 250K
     
  • Video Specs
  • Aspect Ratio: 16:9 (4:3 not supported)
  • Dimension: 1280x720 Max, Min size: 640×360
  • Accepted Formats MP4, Youtube, VAST Tags
  • Video Duration
    15 - 30 seconds in length is optimal, 30 Seconds Max
    Max File Size: 3.5MB
     

Expandable Leaderboard (Push-Down)

  • Sizes (must provide all sizes)
    • 970x90 & 970x415 - Desktop
    • 320x50 & 320x415 - Mobile
  • Max File Size: 200K
  • Accepted Formats: JPG, GIF, PNG
  • Click and impressions trackers are accepted with images
  • No 3rd party tags or HTML
  • Click-Thru URL
     

Expandable Rectangle

  • Ad Sizes
    • Initial Dimension 300x250
    • Expanded Dimension 600x250
  • Click-Thru URL
  • Accepted Formats JPEG, PNG, GIF,
  • No 3rd party tags or HTML
  • Leave room on panels for the open/close button, 65 pixels from the right and 20 pixels from the top. DO NOT incorporate a button into your design.
     

Expandable Half-Page

  • Ad Sizes
    • Initial Dimension 300x600
    • Expanded Dimension 600x600
  • Click-Thru URL
  • Accepted Formats JPEG, PNG, GIF,
  • No 3rd party tags or HTML
  • Leave room on panels for the open/close button, 65 pixels from the right and 20 pixels from the top. DO NOT incorporate a button into your design.


Native Ad/Sponsored POV

  • Thumbnail Image 1280x720 (16:9 ratio) JPG, GIF, PNG
    Please note: Your image will be scaled similar but must be produced at 1280x720 to work correctly within our website framework. For this reason, large amounts of data or very fine detail do not work well in these placements.
  • Headline 75 Characters including spaces (overage may cut off)
  • Content Summary 250 Characters including spaces (overage may cut off) URL
  • Single click-through URL (click trackers accepted)
  • No 3rd party tags or HTML

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5  (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant
  • HTML5 ads: (1) Images are hosted on the client’s server. Send us the HTML5 code snippet.
    or
    (2) Send us your file folder with all HTML5 components, properly coded. (Changes are the client’s responsibility)
  • Max file size for GIF is 150KB
  • 5 frames maximum
  • Animation length – 30 seconds or shorter.

ROS Information

Advertisers providing 3rd party implementation tags for their ad placements are required to provide EBM weekly reporting from their tracking for comparison/evaluation by EBM. This allows us to make sure our performance indicators match what you are seeing on your end, and to troubleshoot issues proactively.

Not all placements allow 3rd party tracking tags. Please check the specs for your specific placement type.

eNewsletter Advertising

eNewsletter Text Ad/Sponsored Content

  • Image: 320 (w) x 180 (h) px JPG or PNG - 50K Max
  • 70 character (including spaces) max headline
  • 450 character (including spaces) max copy
    • One Paragraph
    • No bullet points
    • No custom forma ng (bold, italics, color)
    • No hyperlinked text
  • One Click through URL (35 characters max)
     

eNewsletter Leaderboard Ad

  • 600x100 px image - 50K Max file size, JPEG or PNG
  • URL for linking purpose
     

eNewsletter Rectangle Ad

  • 300x250 px image - 50K Max file size, JPEG or PNG
  • URL for linking purpose

For all eNewsletter ads:

  • Images saved at: 72 dpi
  • Formats accepted:  jpg, png, gif
  • URL for linking purpose

Third Party Custom Email Blasts

eBlast Material Needs:

  1. An HTML version
  2. A subject line
  3. A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment

eBlast Material Needs for Lead Nurturing:

  1. An HTML version
  2. A subject line
  3. Criteria of your Lead Nurturing (second mailing going to those who OPENED or those who DID NOT OPEN the first mailing?
  4. A list of test recipients and a final approver for the test emails

All completed materials are due 5 full business days before deployment eblast

Creation Best Practices:

  • Only text, JPG and GIF images are allowed.
  • Flash, Rich Media, Image Maps and Javascript are not available in e-mail products.
  • Subject line must be included and should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.
  • The subject line should also be no more than 12 words or 150 characters. We can also run the subject line through a "Spam-Checker Tool" that points out any verbiage that will be picked up by spam filters.
  • Links to PDF, Word Documents or other non-traditional "web page" links within an e-mail MUST be clearly identified.
  • There MUST be a call to action above the first 400 pixels (height) of the e-mail.
  • A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
  • All email HTML must be table-based layouts; using CSS only to control typography and color.
  • There is a 600 pixels maximum width and up to 100K maximum file size (includes all images and html files).
  • Full (absolute) image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg).
  • Clients should provide detailed linking instructions

Tips for email:

3rd Party Email Specs

Print Display Advertising

Cover Tip

  • Front and Back of single page tip-on
  • 7.5”w x 10.75h”
  • Front must allow for masthead and mailing label (see template)
  • Note:
    • Partial Cover Tip size is available for tradeshow-only distribution.
    • Ask your sales rep for quantities.
  • Download Cover-Tip Template

Spread 15.5"w x 10.75"h

Full Page

2/3 Vertical

1/2 Island 

1/2 Horizontal

1/2 Vertical

1/3 Square 4.5"w x 4.75"h

1/3 Horizontal 6.75"w x 3"h

1/3 Vertical 2.125"w x 9.75"h

1/4 Vertical 3.25"w x 4.75"h

 

File Building
Native files are not accepted. Endeavor Business Media is not responsible for PDF files prepared incorrectly. Publisher does not assume responsibility for color accuracy.

Additional Charges:
Creative services and ad alterations are available at $85 per hour. A flat fee of $85 will be charged to convert native files to PDF format.

Materials Submission 
Email PDF, or request FTP access: traffic@endeavorb2b.com

Mechanical Preparation
Final trim: 7.75” w x 10.75” h.

  • 300 DPI or higher for all images and artwork. No JPEG, PNG, or BMP images.
  • Use CMYK color profile, Web coated SWOP – no RGB.
  • Use 100% Rich Black. Do not use Registration Black.
  • Embed fonts in the final PDF file.
  • Create final file in PDF format: PDF/x-1a. Crop marks for bleed area are acceptable. Remove color bars and registration marks.

Social Media Packages

Social Media

Opportunity to have your message sent to our audience on our LinkedIn, Facebook, and Twitter pages:

  • Message length: 35 words. Twitter has a 280 character limit, including spaces and punctuation.
  • One image that is at least 400 pixels wide.
  • URL
  • Up to 3 hashtags for Twitter and Facebook

Facebook Retargeting

Extend your web ad's reach with a retarget ad on Facebook/Instagram by utilizing our audience.