Sara Luchian is the director of passenger experience function at Virgin Hyperloop (VH). She established this function to drive research and design decisions that improve the safety, comfort, accessibility, and convenience of the hyperloop experience. Her prior experience at VH spanned initiatives related to business model definition, market research, product development planning, investor engagement and strategic communications. On Nov. 8, 2020, Luchian made history as one of the first people ever to ride in a hyperloop. She holds a master’s degree in business administration from the Wharton School at the University of Pennsylvania and a bachelor’s degree from Harvard University.