Mark Childs is the chief marketing officer for Metrolinx. He oversees the marketing team’s development of strategic fare, non-fare sales and communication plans in support of the GO, PRESTO, UP Express and Metrolinx brands. Prior to joining Metrolinx, Childs served as chief marketing officer at Samsung Electronics Canada Inc., where he led the organization’s strategic brand and marketing initiatives, overseeing brand marketing, public relations, corporate social responsibility, digital and social media teams. He has also held senior leadership roles as vice president of marketing at Campbell Company of Canada and Kellogg Company.