Mitzi Hatori is the Chief Marketing Officer at AR Franchising, bringing more than 20 years of experience in marketing and brand leadership within the luxury homebuilding industry. She has led the development of award-winning brand strategies for AR Homes® and other premium brands, earning national recognition for her work. Mitzi is known for championing brand authenticity, launching innovative concepts, and creating customer experiences that drive meaningful growth.

She’s passionate about marketing design, story, and strategy—and how brands connect with the evolving needs of modern buyers. Outside of work, she’s a proud mom of two boys and shares life with a spirited dog named Kumo.