Healthcare is experiencing a rapid shift to consumer-centric care models – fundamentally changing the way that traditional healthcare systems and physician groups will need to compete for market share. The swift rise in digital health offerings has altered patient experience and expectation and is changing how physician practices must engage their patients. Novel market entrants will increasingly disrupt channels for patient engagement by partnering with employers and payers with a consumer-centric health care experience to create access and drive revenue. Physicians need to embrace new approaches as part of their overall strategy to grow their patient base. They need to go beyond just creating access - moving into advanced analytics that proactively identifies near-term demand opportunities, changes in referral patterns, and a focus on deploying care delivery models to complement the traditional bricks and mortar offerings in the market.