Ralph Perrine leads the Enterprise Architecture practice as well as the Innovation Garage at Blue Cross Blue Shield of North Carolina. Together these teams drive adoption of more cost effective healthcare technologies. Before joining Blue Cross he served in a progression of software product development and leadership roles in US and international startups and growth oriented companies. His entrepreneurial background and diverse industry experience give him a keen eye for opportunities to disrupt and displace inefficient platforms and processes. His rally cry is "reboot healthcare.