Where do you fit in the marketplace when it is changing so much? Today’s treatment business landscape features market disruptors in the form of lower cost models along with unethical and opportunistic operators, payer insurgency in the form of lower reimbursements, reduced lengths of stay and redefined admission criteria, and shifting consumer needs and expectations. All this and more are impacting providers in significant ways—but these developments are not new. Hospitals have already been through such turbulent times, and there is much to learn from their experience. To remain relevant and successful while maintaining your core values in an evolving marketplace, treatment offerings need to be more focused and tailored to community needs with the patient, program and payer mix better defined. Hear from key knowledge leader Matt Feehery on this topic at this year’s Retreat. Feehery has been working in hospital-affiliated behavioral health settings since 1992, including at Memorial Hermann in Houston and now as CEO of psychiatric hospital leader UHS’ Foundations Recovery Network division.