DE's Principles of Practice Management Conference focuses on bringing realistic business solutions to everyday issues that confront dentists, practice owners, and dental administrators.

Attendees can talk with leading dental industry professionals to gain new ideas, identify business resources, and obtain innovative advice. The overarching goal is to help attendees improve their business strategies and encourage growth in their practices. 

The Marketing Playbook will help you:

  • understand your unique selling propositions
  • learn the fundamentals of marketing campaigns
  • measure marketing success and learn from failures
  • manage online reputation and search engine presence
  • wield the powerful tool of social media 
  • create engaging content for all of your marketing initiatives
Thursday, October 14, 2021
8:00 AM - 9:00 AM
Welcome Breakfast | Registration Open


Breakfast Session


9:00 AM - 10:30 AM
Session 1 - Marketing Fundamentals
CEU Credits: 1.5





9:30 AM - 11:00 AM
Session 2 - Global Marketing Trends


CEU Credits: 1.5
12:30 PM - 2:30 PM
Lunch & Learn | Marketing Roundtable
CEU Credits: 2



2:30 PM - 4:00 PM
Session 3 - Digital Marketing


CEU Credits: 1.5


4:30 PM - 6:00 PM
Session 4 - #ReputationMatters: The ‘No Cost’ Method for Growing Your Practice


CEU Credits: 1.5


Learning Objectives: 
  • Explore online reviews strategies that drive patients to your office
  • Identify the essential steps to increase your online presence (at practically no fee)
  • Discover the ideal response to a bad online review (you may be surprised!)
  • Examine strategies that engage patients in social media platforms
  • Specify the review sites you should engage with to protect your practice
  • Pinpoint options for driving more clicks to your website
  • Illuminate the platforms that will best serve your dental practice

Tired of spending your hard-earned dollars to market the practice and then wondering if the investment will ever pay for itself?

Online reviews are the missing link. For literally no cash output, the online patient testimonial will take a practice much further than paid marketing. Yet, ignoring the power of the online review is a common blind spot. Designed for the full team and presented in Dr. Joshua Austin’s trademark comedic style, this course demystifies the world of online reviews. We will explore the academic literature and analyze the psychology of online reviews and buying decisions. Learn which review sites are most important and impactful to dental practices. Recognize the systems and tools that ensure success in receiving positive patient reviews. Discover the best way to respond to a negative review.


6:30 PM - 8:30 PM
Come join the fun with drinks and food, as we network with colleagues and speakers from the conference! 
Friday, October 15, 2021
8:00 AM - 9:00 AM


9:00 AM - 10:30 AM
Session 5 - Instagram



CEU Credits: 1.5
11:00 AM - 12:30 PM
Session 6 - Social Media Marketing for Dentists


CEU Credits: 1.5


In a changing economy, competition among Dentists for patients requires the latest technologies and best mediums for connecting to existing and potential new patients. Social Media is the Dentists’ best tool and with 75% of patients worldwide on Facebook it is imperative to understand this utility. Attendees will learn how to effectively use a Facebook page for their business and how to leverage subscribers of their page to attract new customers. Techniques for increasing subscriber base and best methods for engagement of existing subscribers will be presented and Dentists and staff members alike will leave the presentation ready to expand their social media presence into high gear or for those who haven’t yet started, a working knowledge of how to undertake this form of marketing. Specific tasks that attendees will learn include understanding the difference between User Generated Content (UGC) and Brand Generated Content (BGC) and how to use each effectively. Attendees will also leave with a better understanding of Retargeting and Remarketing for the Dental Office as well as custom audience creation and targeting techniques.


12:30 PM - 2:30 PM
Wrap-Up Lunch & Learn | Social Media Roundtable



CEU Credits: 2




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