DE's Principles of Practice Management Conference focuses on bringing realistic business solutions to everyday issues that confront dentists, practice owners, and dental administrators.

Attendees can talk with leading dental industry professionals to gain new ideas, identify business resources, and obtain innovative advice. The overarching goal is to help attendees improve their business strategies and encourage growth in their practices. 

The Marketing Playbook will help you:

  • understand your unique selling propositions
  • learn the fundamentals of marketing campaigns
  • measure marketing success and learn from failures
  • manage online reputation and search engine presence
  • wield the powerful tool of social media 
  • create engaging content for all of your marketing initiatives
Thursday, October 14, 2021
7:00 AM - 7:45 AM
Welcome Breakfast | Registration Open

 

Breakfast Session

 

7:45 AM - 9:15 AM
Session 1 - Make EVERY Marketing Investment Count
 
Kristie Boltz 
 
CEU Credits: 1.5

Learning Objectives:

  • Identify strategies for generating more revenue from every dollar you invest 
  • Discover which of the three marketing styles can deliver the best results for your practice
  • Examine both components of your budget – money and time – to balance efforts and maximize return
  • Uncover the most overlooked and ideal source for new patients
  • Recognize how to accurately measure your ROI to ensure your efforts increase in efficacy 

 Marketing seems to constantly change at a pace that most dental practitioners find difficult to match. Countless companies sell solutions that may not meet the goals of your unique practice, community, and patient base. It has never been more important to have a balanced, practical, streamlined marketing plan. In this energetic, content rich presentation, Kristie Boltz shares proven strategies and systems that can help increase visibility, cultivate relationships, and maximize revenues. Differentiate the main marketing types: interruption, permission, and marketing with meaning. Learn the fiscal investment, time required, and effectiveness of each. Discover the balance of tactics that your goals and budget require. Identify patient lifetime value and understand the impact both new and existing patients have on practice revenue. Discover how to pinpoint your essential metrics, test your marketing methods, track your results, and adjust to improve your ROI year after year. 

 

Commercially Supported by: 

9:30 AM - 11:00 AM
Session 2 - Integrated Marketing Across Media: Powering Your Brand & Practice

 

Abe Kasbo 
 
CEU Credits: 1.5
 

Learning Objectives:

  • Understand the state of traditional and digital media and its impact on marketing & budgeting
  • Understanding the crucial elements and impact of branding done right
  • Identify hype and reality in marketing based on data and consumer/patient behavior
  • Build an integrated marketing plan that delivers cost efficiency and builds your practice's brand
  • Learn to measure only what matters

Integrated marketing is a strategy used by virtually every successful business and brand. Yet today, marketing hype and information about what works and doesn't can be dizzying if not downright confusing. Utilizing case studies and the latest data, you'll learn how to harness the power of integrated marketing to build your practice's brand and expand your market.

This course provides valuable insights on marketing strategies and will cover the spectrum of media from TV and direct mail to social media, web advertising and more. We will explore the impact of consumer behavior and media utilization, which directly affects how patients choose your practice. We will discuss elements of successful branding and its impact on your audience. Participants will learn how to ask the poignant questions when crafting a marketing plan and working with marketing providers, empowering them to thoughtfully separate hype from reality, to ultimately create an effective, cost efficient integrated marketing plan.

 

11:00 AM - 1:00 PM
Lunch & Learn | Marketing Roundtable

 

Panelist: Kristi Boltz, Abe Kasbo, Josh Austin, DDS, MAGD 

 
CEU Credits: 2
 

Join our experts for a candid discussion of the marketing and media landscape. Panelists will share their insights on creating comprehensive campaigns that reach target demographics. You'll be able to share your successes and challenges and get tailored feedback on how to help your practice stand out from the crowd. 

 

1:00 PM - 2:30 PM
Session 3 - Digital Marketing

 

CEU Credits: 1.5

 

3:00 PM - 4:30 PM
Session 4 - #ReputationMatters: The ‘No Cost’ Method for Growing Your Practice

 

Joshua Austin, DDS, MAGD

 
CEU Credits: 1.5

 

Learning Objectives: 
  • Explore online reviews strategies that drive patients to your office
  • Identify the essential steps to increase your online presence (at practically no fee)
  • Discover the ideal response to a bad online review (you may be surprised!)
  • Examine strategies that engage patients in social media platforms
  • Specify the review sites you should engage with to protect your practice
  • Pinpoint options for driving more clicks to your website
  • Illuminate the platforms that will best serve your dental practice

Tired of spending your hard-earned dollars to market the practice and then wondering if the investment will ever pay for itself?

Online reviews are the missing link. For literally no cash output, the online patient testimonial will take a practice much further than paid marketing. Yet, ignoring the power of the online review is a common blind spot. Designed for the full team and presented in Dr. Joshua Austin’s trademark comedic style, this course demystifies the world of online reviews. We will explore the academic literature and analyze the psychology of online reviews and buying decisions. Learn which review sites are most important and impactful to dental practices. Recognize the systems and tools that ensure success in receiving positive patient reviews. Discover the best way to respond to a negative review.

 

6:30 PM - 8:30 PM
Reception
 
Come join the fun with drinks and food, as we network with colleagues and speakers from the conference! 
 
Friday, October 15, 2021
8:00 AM - 9:00 AM
Breakfast


 

9:00 AM - 10:30 AM
Session 5 - Instagram

 

 

CEU Credits: 1.5
 
 
 
11:00 AM - 12:30 PM
Session 6 - Social Media Marketing for Dentists

 

Edward Zuckerberg, DDS, FAGD

 

CEU Credits: 1.5

 

In a changing economy, competition among Dentists for patients requires the latest technologies and best mediums for connecting to existing and potential new patients. Social Media is the Dentists’ best tool and with 75% of patients worldwide on Facebook it is imperative to understand this utility. Attendees will learn how to effectively use a Facebook page for their business and how to leverage subscribers of their page to attract new customers. Techniques for increasing subscriber base and best methods for engagement of existing subscribers will be presented and Dentists and staff members alike will leave the presentation ready to expand their social media presence into high gear or for those who haven’t yet started, a working knowledge of how to undertake this form of marketing. Specific tasks that attendees will learn include understanding the difference between User Generated Content (UGC) and Brand Generated Content (BGC) and how to use each effectively. Attendees will also leave with a better understanding of Retargeting and Remarketing for the Dental Office as well as custom audience creation and targeting techniques.

 

Commercially Supported by: 

12:30 PM - 2:30 PM
Wrap-Up Lunch & Learn | Social Media Roundtable

 

Panelist: Edward Zuckerberg, DDS, FAGD; Jason Lipscomb, DDS and Amber Auger, RDH, MPH 

 

CEU Credits: 2

 

Bring your burning questions on social media marketing to our start-studded panel. Which platforms are a waste of time and which ones can generate the most patients? What types of content work best? Now is the time to get expert advice on how your practice can become a social media force. 

 

Time Zone: (UTC-05:00) Central Time (US & Canada) [Change Time Zone]