PatientBond provides a patient engagement platform that uses sophisticated, scientific methods for understanding and influencing healthcare consumers’ decisions and behaviors. PatientBond integrates a proprietary psychographic segmentation model with machine learning to identify healthcare consumers’ values, motivations and communication preferences. PatientBond leverages these insights through dynamic, multi-channel digital workflows to personalize two-way, healthcare consumer communications proven to activate desired patient behaviors for significantly better clinical, marketing and business outcomes.