Consumerism and Patient-Centricity are popular buzzwords in healthcare, but are providers employing the methods used by the most successful consumer products and retail companies to engage and activate patient behaviors? Learn how progressive health systems are now leveraging a consumer science known as psychographics to enhance patient engagement by harnessing patient motivations and communication preferences to surpass their clinical and financial goals. This Fireside Chat features Brent Walker, SVP Marketing and Analytics for PatientBond, who previously spent 20 years at Procter & Gamble leading brand planning, customer marketing and psychographic modeling for P&G's Healthcare Division.