Director, Collison Services
Automotive Training Institute
Keith Manich is Director Collision Services at the Automotive Training Institute. He began his journey through the collision repair industry as a body technician and painter over 39 years ago progressing through management, insurance claims, automotive engineering, testing and training and technical oversight at an industry multi-store operator. He held roles in senior management in training and research at one of the nation’s premier collision research facilities as well as traveling worldwide in his role as the center vice president. He has attained the AMAM designation through AMi as well as completing the Certified Executive Coach designation from the Center for Executive Coaching. Keith works with, and is an active participant in, many industry organizations such as CIC, SCRS, ASA, ICAR, AMiI and WMABA and has been a guest speaker at NACE, SEMA, Fender Bender AASP and other industry conventions.